Coach was founded in 1941 in Manhattan under the name “Manhattan Leather Bags”. The founder of the company was so impressed with the design of the baseball glove that it inspired him to create a handbag similar to it.
Working with six artists, he created a collection of 12 handbags. Like a baseball glove, they were made of brown elastic leather. In 1962, Coach recruited the world famous Bonnie Cashin, who breathed new life into the company.
She pioneered the use of organic materials such as leather, wool and jersey in sportswear. Thanks to the success of Cashin’s creations, the company began its first advertising campaign for the New Yorker in 1963.
The history of the brand formation.
In 1979, Lew Frankfort, who is now president of Coach, joined the company. It was thanks to Frankfort that Coach became known all over the world.
In the 1990s, Coach positioned itself as the most affordable brand. Up to this point, women could only purchase very expensive designer bags. The new Coach bags have filled a void in the market.
Shortly after Frankfurt joined the company, Coach published its first catalog and opened a main store at 754 Madison Avenue in New York City. These were the first steps required to transform Coach into a fashion brand.
In 1985, Coach became part of Sara Lee, which gave the company some capital and manufacturing support. But in 2000, the company gained independence again.
Beginning in the late 1980s, thanks to the expansion and innovation of the company, the Coach brand became more and more important. For example, in 1988 the company launched a collection of watches for women and men.
Over time, the company expanded to Tokyo. To this day, sales in Japan represent a good percentage of the company’s total sales. Only a few years later, in 1992, the company entered the outerwear business, with its classic trench coats and raincoats.
In 1993, the company hired Reed Krakow, who worked for Tommy Hilfiger. Like Kashin before him, Krakow breathed new life into the company. He has created stylish collections for all seasons. Krakow added interesting new accessories: watches, belts, wallets, bracelets and mobile phone cases.
In 2001, the Coach company released a collection of bags with its own brand name, which became the most popular in the history of the company. This collection features a bold double C in the design of the bags.
During these years, the fashion industry was engulfed in a mania for emblems and logos, which helped the company to make the most of this collection. The collection was rich in a variety of styles and colors.
In 2006, in honor of the 65th anniversary of the company, Krakow debuted the “Legacy” collection, in which he successfully combined suede and canvas. In this collection, Krakow boldly added new colors – pink, green and orange. Instead of the classic copper buttons, magnets have been used in the new collection.